Make Pages Load Quickly and Easy to Navigate
Content with good web design should be easy for the eye to follow. Use short sentences and paragraphs so people can scan through your site quickly.
And make sure your copy flows smoothly from one section to another. We don't want our prospects getting lost and giving up on your content. They're meant to be easy for people to scan for what they want rather than having them click back and forth between pages trying desperately to find something that will interest them.
This will help increase conversion rates. You might not think that loading speed is that important, but you'd be surprised. Landing page speed has a huge impact on traffic and conversions. One study found that a one-second delay in page load time could lead to an 11% drop in conversions.
Keep the colors simple and avoid using too many fonts or icons as that will slow down load time for visitors.
Provide simple navigation. Say someone decides not to fill out a form or contact information and wants to return to the landing page, make it so they can return easily without having to stumble through multiple pages.
Use Eye-Catching Images
People process images and other types of visual data better than any other kind. Research indicates that consumers process images 60,000 times faster than text. It takes only 50 milliseconds for visual information to reach the brain and create an emotional response which translates into sales conversion rates.
The more visually appealing your pages are, the more likely it will be clicked through by visitors when they arrive on your website.
Images are used as marketing tools because of their ability to focus attention and increase comprehension. Images can quickly get people's attention without having them read anything too wordy. The right kind of images will pull people in and keep them reading even if they're not interested in what you have to say at first glance.
Keep the landing page simple; find the right balance between text and images. You still want to be informative just not overly so.
Target Your Audience Directly
The landing page should be designed to convert visitors and into buyers or your new target audience and that means not wasting time. Be straightforward with the messaging on your web pages: what the company offers, how much it will cost, and the benefits of purchasing this product or service.
Use the landing page to build credibility. Promote the service or product. Increase lead generation and connect with your audience.
In addition to this, the page should be designed to make the visitor want to take any action. Here are two examples.
Offer them your core product at an attractive price and with some sort of guarantee or risk-free trial offer for potential customers who are on the fence about making a purchase decision like "buy now and get another one 50% off".
Offer them something for FREE in exchange for their contact information (e.g., what would you like me to send you? Fill out this form and I'll give something away).
If customers are still on the fence, offer a free trial for an initial purchase; this alleviates concerns that someone might not like what you're selling or isn't happy with their experience after buying it or a money-back guarantee.
Content Strategy
It's important to have some kind of content strategy. It helps no one to create online content that does not target your audience. Show in your blog posts that you are knowledgeable of your target audience.
The reason testimonials are so effective is that they're a great way to build trust. To reiterate, the main purpose of a landing page is to convert visitors to customers as the next step of a sales funnel, and that only happens when you build trust.
Testimonials from satisfied clients can help sell the quality/effectiveness of what they will receive if they make a purchase decision right then and there.
Digital Marketing
A technically sound website is the cornerstone of effective digital marketing for any business. Whenever businesses use digital marketing strategies to reach their target audience, there's usually an SEO strategy outlined in the marketing plan. Customers rely on sound advice and typically don't purchase or otherwise take action right away. This is when SEO copywriting can be effective at encouraging interaction and engagement to get to the next stage of conversion.
Digital marketing and SEO copywriting are often two sides of a coin but they're also very different in how they go about achieving their goals, so it's important to know which strategy is best for your business before you start working on any digital marketing campaigns or implementing an SEO plan.
On-Page SEO Search Engines
Search engines are constantly changing and evolving. Yet, there are a few basic principles that need to be followed in order for landing page copywriting to work well with SEO optimization.
Use keyword-rich headlines. Don't use the typical "How To" headline type of format because this won't rank well on search engines if they don't see your keywords within the first 100 words. Your landing page won't have a high rank in search engines.
Create persuasive content. Good online content can get visitors to take certain actions: buy products, sign up for email lists or add their name into an event/competition form, etc., but without compelling information contained in those pages it is unlikely you will have much success trying to convince people with either your sales copy or marketing message.
Keep it short. Make your content succinct and to the point, with a clear call to action at the top of the page. Visitors need only read through three paragraphs before they are convinced enough to take action.
SEO Copywriting
Making your web page adhere to SEO is important to make it appear on search engines.
In terms of marketing, SEO copywriting is a type of content writing that's primarily focused on the conversion process and creating content or other types of digital properties.
This form of marketing copy should be written in a way that promotes understanding and encourages interactions with your business; this can include explaining benefits for potential customers, how to use products/services, why they should purchase from you instead of competitors (etc.).
Provide Contact Information
This should be obvious but needs to be said. Provide contact information to make it easier for people to reach you (email address, phone number, etc.). Potential customers will be more likely to buy if they can get in touch with a real person.
Allow people to get in touch with you if they have product questions, shipping concerns, return requests, or anything else related. Provide answers quickly and sweep any confusion for them.
The best practices avoid any and all confusion.
Content Marketing
One of the best ways to advertise and market your content is through social media. Over 70% of the world's population is on social media, and when it comes to marketing your website through a landing page, there are many benefits.
You can have the idea of sharing this blog post or some kind of quality content with my audience who might be interested in reading about what I have to offer them.
In turn, the target audience will do their own research which could lead them to back to the website and read the same or different. Thereby increasing traffic for my blog posts organically. Many companies opt to buy advertisements on Google and get traffic that way instead of gaining organic traffic.
Organic traffic is done naturally via SEO and word of mouth. There's no better marketing strategy than doing it for free. Word of mouth can be a powerful tool in growing an online presence. You are bringing more users and much of your target audience to your site without much effort.
In addition to that, if you include links at the end of each post or article linking back to your content then people viewing those articles may find themselves intrigued by what else you have available without even knowing it until after they've clicked over from your site.
Social Media
Integrate landing pages into all of your social media accounts. This is a great way to get your followers on board and make them aware of what you're offering. In addition, you will be able to foster a community on social media centered around your product and drive up traffic to your site.
A landing page can be used as an educational resource for those who might have questions about the services or products that they offer but don't want to bombard their customer with emails asking if they need help.
If someone has visited your website before then it's likely they're already interested in what you do so instead of sending them right back out again, bring them onto your site by creating a landing page.
Conclusion
The ultimate goal of a landing page is to convert visitors into leads and customers, so it's important that your design communicates the value you are offering. Good landing pages use content with clear explanations about what the company does and offers and include testimonials from happy customers. Quality content makes sure all necessary information can be seen at a glance while still looking aesthetically pleasing.
If you need help creating or improving your web presence by way of an eye-catching website or engaging social media campaign, we're here for you! We offer affordable solutions tailored to fit any budget - contact us today for more details on how we can get started building your future success story together!