Your CRM Is Probably Not Broken
Tech and Tools, Published September 28, 2023
Yes, believe it or not, your glorified rolodex probably isn’t as messed up as you think it is. I know that hearing this can be like hearing from your trusted friends that your living room would look much better without the floor-to-ceiling tubs of accessories from your childhood. I used to be that guy, too… Figuratively speaking. But, no more, I assure you.Kidding aside, it’s easy to blame your sales database when it isn’t giving you the data you need to do your job - namely, sell. But, how did you get from the beginning - with a brand new CRM, full of promise - to where you are now, with a beast you know isn’t serving you? To answer that question, we need to start at the beginning of your journey - actually, before you even had that CRM. Now, take a brief sojourn with me…